Best Practices to Win the Andromeda Update

Search is evolving faster than ever. With the Andromeda Update, Google has made one thing clear: shortcuts no longer work. The update rewards real value, genuine expertise, and user-first content—while aggressively filtering low-quality, over-optimised, or AI-spam pages.

If your traffic dropped—or you want to future-proof your SEO—this guide will walk you through proven best practices to win the Andromeda Update and build sustainable organic growth.

What Is the Andromeda Update?

The Andromeda Update focuses on content quality, topical authority, and search intent satisfaction. Instead of ranking pages that simply target keywords, Google now prioritises:

• Depth over volume

• Experience over automation

• Helpfulness over optimisation tricks

In short, Google wants to rank content written for humans, not algorithms.

1. Write for Humans First, Algorithms Second

If your content feels written only to rank, Andromeda will likely demote it.

What works now:

• Natural language

• Clear explanations

• Practical insights

• Real examples

What to avoid:

• Keyword stuffing

• Repetitive AI-generated paragraphs

• Fluff content with no substance

Best practice:
Write as if you’re answering a real client or customer question—not trying to impress a crawler.

2. Demonstrate Real Experience and Expertise (E-E-A-T)

Andromeda strongly reinforces Experience, Expertise, Authoritativeness, and Trustworthiness.

How to strengthen E-E-A-T:

• Add author bios with real credentials

• Share first-hand insights and lessons learned

• Include case studies, data, or original perspectives

• Keep content accurate and up to date

If Google can’t identify why you’re qualified to speak on a topic, rankings will struggle

3. Match Search Intent Perfectly

Ranking is no longer about keywords—it’s about intent satisfaction.

Ask yourself:

• Is the user looking to learn, compare, buy, or solve a problem?

• Does my content fully answer that intent?

Winning strategy:

• Analyse top-ranking pages

• Identify gaps in their answers

• Provide a clearer, more complete solution

One page = one primary intent.
Trying to cover everything weakens relevance.

4. Create Topical Authority, Not Isolated Articles

Andromeda rewards content ecosystems, not standalone blogs.

Instead of publishing random posts, build topic clusters:

• One pillar page (core topic)

• Multiple supporting articles (subtopics)

• Strong internal linking between them

This signals to Google that your site is a trusted authority, not just a content publisher.

5. Reduce Low-Quality and Thin Content

More content does not mean better rankings anymore.

Audit your site for:

• Short, generic blogs

• Duplicate or overlapping pages

• Outdated information

• Pages with no traffic or engagement

Best move:
Update, merge, or remove weak pages to improve overall site quality signals.

6. Improve User Experience and Engagement

Andromeda indirectly rewards pages users actually enjoy.

Focus on:

• Clear formatting (headings, bullets, spacing)

• Fast page speed

• Mobile optimisation

• Easy navigation

• Strong internal linking

If users stay longer, scroll, and engage—Google notices.

7. Use AI as an Assistant, Not a Replacement

AI-generated content alone is no longer enough.

Smart way to use AI:

• Research support

• Outline creation

• Idea generation

Human layer required:

• Editing

• Original insights

• Brand voice

• Real examples

Human-refined content consistently outperforms raw AI output after Andromeda.

8. Build Trust Signals Across Your Website

Trust is now a ranking factor, not a bonus.

Ensure your site includes:

• Clear About Us page

• Contact information

• Privacy policy and terms

• Consistent brand messaging

For service businesses, add:

• Client testimonials

• Case studies

• Real team information

Final Thoughts: How to Stay Ahead of Andromeda

The Andromeda Update isn’t about beating Google—it’s about aligning with it.

If you:

• Create genuinely helpful content

• Focus on users, not tricks

• Build authority over time

You won’t just recover rankings—you’ll build SEO that lasts.

Short-term hacks fail. Long-term value wins.