Discovery & Audit
We review your existing campaigns, audience data, and business goals to build a clear picture of opportunities.
Digital Marketing
Meta Ads (Facebook & Instagram)
Scalable campaigns. Measurable returns.
Our Facebook and Instagram campaigns are built to scale effectively and achieve excellent conversion rates. We combine data-driven audience research, creative A/B testing, and continuous optimisation to maximise your return on ad spend.
Performance-driven delivery with clear, agreed KPIs
ROI
Focused campaigns
Full-funnel
Lead generation
Efficient
Cost per lead
1 Week
To launch your campaign
What's Included
Everything you need, done for you
A complete, managed service - strategy, execution, and optimisation handled end-to-end by our specialists.
Audience Research
Deep-dive into your target demographics, psychographics, and behavioural patterns to reach the right people.
Creative A/B Testing
Systematic testing of ad creatives, copy formats, and CTAs to identify top performers.
Retargeting Funnels
Multi-stage retargeting sequences to capture warm audiences and move them toward conversion.
Performance Reporting
Weekly dashboards with transparent ROAS tracking, spend breakdown, and optimisation notes.
Budget Optimisation
Smart allocation across campaigns, ad sets, and placements for maximum efficiency.
Scaling Strategy
Proven frameworks to scale winning campaigns profitably without sacrificing performance.
How It Works
Our perfected process
A proven, repeatable workflow that takes you from kickoff to compounding results.
Strategy & Planning
We design a campaign architecture - funnels, audiences, creative angles - tailored to your target ROAS.
Launch & Test
Campaigns go live with structured A/B tests across creative, copy, and audience segments.
Optimise & Scale
Weekly optimisation cycles cut losers, scale winners, and continuously improve your cost per acquisition.
Report & Refine
Monthly deep-dive reports with next-month strategy adjustments based on data, not guesswork.
Click Rafters turned our marketing into a predictable, scalable growth engine. The transparency and results speak for themselves - best decision we made this year.
FAQs
You've got questions, we've got answers
What budget do I need to get started with Meta Ads?
We recommend a minimum ad spend of $1,000/month to generate enough data for meaningful optimisation. However, we work with clients at all budget levels.
How long before I see results?
Most clients see initial results within the first 2-4 weeks. The first 30 days are the learning phase; significant optimisation happens in months 2-3.
Do you manage both Facebook and Instagram?
Yes - we manage campaigns across both platforms through Meta Business Suite, optimising placement allocation based on where your audience converts best.
Will you create the ad creative too?
We provide creative strategy and direction. We work with your existing assets or collaborate with our design/video team to produce high-converting ad creative.
How do you measure success?
Primary KPIs are ROAS, Cost Per Lead/Purchase, and Revenue Generated. We set up proper tracking via Meta Pixel and Conversion API from day one.
Ready to grow with Meta Ads (Facebook & Instagram)?
Get a free, no-obligation strategy session and a custom plan built around your goals.
- Dedicated specialist team
- Transparent real-time reporting
- No long-term contracts
- Response within 24 hours
- Performance-first strategy
- Month-to-month flexibility
Work With Us
Get a Free Strategy Call
Tell us about your business and we'll craft a custom growth plan - no strings attached.
- Free 30-minute consultation
- Custom strategy for your business
- No commitment required
- Response within 24 hours